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Last Night's Show - The Life and Thoughts of Zach

Jan. 24th, 2004

11:41 am - Last Night's Show

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From:arun251
Date:January 28th, 2004 04:44 pm (UTC)
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Sorry to hear. Alas, I was fighting truckers in eastern Ohio at the time. But yeah, flyers aren't the silver bullet, but they really do help raise consciousness of the event. I think flyers should be up for two weeks minimum to do a decent job, and some say even longer, but that might just be more appropriate for larger events. Random people need to hear about things multiple times. Radio helps, too. But it's also true that all the amount of promotion won't bring a crowd to some shows, just because no one knows or no one cares. I'm not saying this is one of those shows, but it's worth remembering that it's not true that if you book any band, a crowd will come, no matter how awesome the band is. If there's no local following of the band, including on radio, it's most likely that the promoter has heard much more of the band than anyone else.

Anyhow, it was their first show here, and Urbana is not Detroit, and an Urbana church is certainly not a Detroit club, so it's a huge difference, but maybe they'll be able to build up a following here if they keep coming back.

And yeah, people are also less willing to do random things in the winter. Did it snow that day, too?
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From:zarfmouse
Date:January 28th, 2004 05:05 pm (UTC)
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Yah, I really need to trust my own assessment more. I told their agent that this show wasn't going to work well but they insisted that they would do a ton of promo and the show would have at least 20 (my declared breakeven point) people. I thought I could do at least that given that they did play Grrrlfest.

It bums me out that Grrrlfest organizers talk so much about how promoters don't book enough girl music but whenever I do promote it, none of them come out to the shows.
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From:arun251
Date:January 28th, 2004 05:37 pm (UTC)
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Those are both good points. I'd say you should push the agents more towards percentages instead of guarantees if you're feeling really unsure, and even guarantees should be negotiated down because even Urbana on a weekend is not a city on a weekday. Was the agent responsible for the previews in the weeklies? If not, what else did they do... or what else could they do? Personally, I've come to expect very little when agents promise promo. I don't know there's much they can do in this town that we can't do, and we could probably do it better.

I wonder if Grrrlfest organizers were talking about IMC shows because there's no shortage of girl music there.

I also wonder how much people normally pay for Sista Otis shows.
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From:zarfmouse
Date:January 28th, 2004 05:56 pm (UTC)
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Yah I agree. Like I said, I've gotta trust myself and not get bullied by over-excited agents. (Not _bullied_ really, just blinded...she had the best of intentions and it's her JOB to ask for more).

Anyway, they are interested in coming back and playing free in a fest setting.

I know Grrrlfest folks aren't talking about IMC shows. I just wish folks appreciated how much of the music they complain they don't hear in town we are booking. I know it isn't their fault. I know people are busy and maybe not interested and maybe it's too expensive.

I just can't price a show any lower than $6. I'm positive that it isn't the price keeping people away because I've experimented with making it absolutely clear in my promo that the sliding scale goes down to zero, I've experimented with no mentioning price anywhere in any promo, and I've done a survey asking about price and it came back with $8-$10 as a perfectly reasonable price for my shows. People who come to my shows never complain about the price and often pay the high end of the sliding scale.

And if I charged less, I'd still have the same number of people, maybe a couple more, and I'd lose more money.

I should start having an under 18 price or something though because I know I am pricing out the kids which is lame.

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